Meghan Markle, the Duchess of Sussex, recently ventured into the entrepreneurial world with the launch of her new lifestyle brand, American Riviera Orchard. As she sets out on this new journey, she appears determined to employ subtle, ‘stealth’ techniques to win over her audience.
According to PR expert Ronn Torossian, Founder and Chairman of 5WPR, Markle is likely to continue employing this approach in introducing future product lines. Torossian notes that Markle has previously found success with a ‘less is more’ approach and believes she will adhere to this strategy moving forward. However, Torossian highlights the challenge Markle faces in maintaining consumer interest over the long term.
Markle’s careful selection of influencers and decision to limit product distribution to just 50 individuals aligns with the brand’s message of exclusivity and scarcity. Torossian emphasizes Markle’s deliberate choices in crafting the brand’s image, underscoring her meticulous approach to public associations.
Despite the intrigue surrounding American Riviera Orchard, details about the product line remain scarce. This intentional ambiguity serves to heighten consumer curiosity and interest, adding to the brand’s allure.
As Markle navigates the complexities of entrepreneurship, she faces the task of not only launching a successful brand but also ensuring its longevity in an ever-evolving market landscape.”
